The tradition of giving milk to the winner of the Indianapolis 500 began in 1936 when Louis Meyer, after winning his third Indy 500, drank buttermilk. The tradition continued with some variations but has stuck since 1956. Josef Newgarden discusses the journey for his third straight Indy 500 win and a spoof ad for 'ethanol' cologne on 'Fox & Friends.'
Key Points
Originated in 1936 with Louis Meyer drinking buttermilk after winning
Various changes occurred in the drink handed to winners over the years
The tradition of milk returned in 1956 and has continued since
Pros
Celebrates the history and tradition of the Indianapolis 500
Adds a unique and memorable element to the victory celebration
Cons
Potential for the tradition to be seen as outdated or irrelevant by some