The Rise of AI-Generated Deepfake Videos Promoting Unproven Sexual Treatments

SOURCE techxplore.com
Generative AI enables the rapid, low-cost creation of deepfake videos promoting unproven and potentially harmful sexual treatments, often using fake celebrity endorsements. These AI-generated ads evade content moderation and are difficult to police, increasing consumer risk and undermining trust in online information.

Key Points

  • Generative AI facilitates the mass production of misleading videos promoting unproven sexual treatments
  • Fake celebrity endorsements are used to market potentially harmful products
  • AI-generated content poses risks to consumer health and spreads false information
  • Deepfakes impersonating celebrities are used to promote questionable remedies
  • Policing AI-generated content is challenging and requires novel solutions