Transgender Service Members and Email Marketing

SOURCE www.npr.org
Transgender service members face uncertainty as Trump administration tries to push them out of the military for the second time. Email marketing is a powerful tool with high returns on investment, but can be annoying and lead to unsubscribing if overdone.

Key Points

  • Email marketing has a 42- to 48-dollar return on investment for every $1 spent
  • Many people still prefer to receive promotional emails
  • Targeted and relevant emails can be effective and enjoyable

Pros

  • Email marketing has a high return on investment for stores
  • Some targeted email marketing can be useful and enjoyable for consumers

Cons

  • Overwhelming amount of marketing emails can lead to annoyance and unsubscribing
  • Some stores do not consider consumer preferences when sending emails