Impact of Chatbots and Google's AI Overview on Online Publishers
Chatbots and Google's AI Overview feature are impacting website traffic for online publishers as users rely on quick answers provided by Google instead of clicking on search results. Leftist news outlets like HuffPost and Washington Post have experienced significant declines in organic search traffic due to AI technology. Business Insider and The Atlantic have also faced traffic drops, leading to layoffs and strategic changes. Google's shift to an 'answer engine' is forcing publishers to adapt to the changing landscape.