WPP Media's Mid-Year Forecast for Ad Revenue in 2025

WPP Media downgrades projected ad revenue forecast for 2025 due to uncertain economy and limited global trade visibility. Creator-driven platforms like YouTube, TikTok, and Instagram are expected to receive more ad dollars than traditional media. Digital advertising dominates the industry, with streaming TV on the rise.

Revival of Print Magazines in the Digital Age

Nylon, a 25-year-old fashion outlet, is releasing its first physical magazine since 2017, marking a revival of print as a marketing tool in the face of a tough digital ad market for publishers.